What We Do — NEW DOORS

Business Marketing

STRATEGY

“We’re not sure what specific marketing activities we should be investing in.”

“Our project pipeline is patchy - it’s either boom or bust.”

Are you relying on hope, word of mouth and tendering to clients who probably aren’t aware of your business to maintain your project pipeline? Do you struggle to explain the value your business can bring to a project? You’re not alone.
Not many business leaders in this industry possess the niche marketing expertise required to have all of the answers. And nor should you. You’re busy making a valuable contribution to the built environment as an architect, landscape architect, specialist consultant, property developer or some other related product or service.
As you may have already realised, effective marketing doesn’t just happen. Marketing activities must be aligned with your business strategy and designed to help you achieve your business objectives. Knowing how to present your business competitively and where to spend your available marketing budget requires specialist expertise, analysis and planning.
At New Doors, this is what gets us excited, and what we do well. We can work with you to craft a marketing strategy that sets you up for success, through:
- Defining your business objectives;
- Defining your target audiences;
- Developing a compelling and differentiating pitch;
- Identifying how your portfolio and expertise an be leveraged to promote your business; and
- Identifying and establishing the foundational tools, systems and communications materials you need in place to support consistent and effective marketing.

Would you like to know more about our process, expertise and pricing model? Contact us to chat about your needs.

LET'S CHAT

IMPLEMENTATION

“We find it hard to implement marketing activities consistently.”

“I don’t have time to learn about social media.”

Posting intermittently on social media, achieving an odd piece of coverage in a design industry publication, and even being recognised via industry awards does not constitute effective marketing.
Effective marketing requires consistent and targeted activity across multiple channels that your clients interact with. Our aim is for your prospective clients to be aware of your business, cognisant of the value of your services and motivated to work with you.
We ensure implementation is aligned with your available budget, developing a tailored package of monthly marketing activities that keep your business front of mind.
Our capabilities are broad and diverse, allowing us to provide fully integrated marketing communications spanning diverse media types. We’re also happy to collaborate with consultants you may have existing relationships with such as website and graphic designers.
Our capabilities:
- Copywriting, including thought leadership, promotional articles, project descriptions, staff bios, capability statements and much more
- Social media campaigns, content development and management
- Social media advertising
- Email marketing
- Website design and development
- Graphic design

Would you like to know more about our process, expertise and pricing model? Contact us to chat about your needs.

LET'S CHAT

“It has taken many years and quite a few agencies to find the right fit for DS, and that is what we have found in Alicia and her team at New Doors - the right fit. I’ve always wanted to build DS to be a unique architectural company, and the New Doors team is the first agency to understand what makes DS DS. We’ve been working with New Doors for over two years - a testament to the high quality of their work, their commitment and keenness to work with us under tight timelines, and their ongoing contribution to growing DS.”

Peter Shreuder
Managing Director and Architect, DS Architects
“The New Doors team skillfully led by Alicia Brown, provides Intrapac Property with a considered, measured & experienced PR solution across the breadth of Intrapac's national portfolio. Alicia's work style is nimble, she is cognizant of pressing deadlines and performs under pressure. This is a respectful partnership that Intrapac holds in high esteem.”

Barb Munnecke
Ex National Marketing Manager, Intrapac Property
“Developed by the team at New Doors, our new Capability Statement is a true reflection of our values, our personality and our legacy, not to mention our expertise and experience. This is by far our best Capability Statement ever, and makes me feel very proud of who we are and what we have achieved.”

Matthew Dwyer AIA ALEP
Director and Architect, Y2 Architecture
“New Doors earned our trust from the outset by guiding a process that was strategic and aligned with our mission: to improve people’s lives through well designed public buildings. Alicia took the time to truly understand and articulate the essence of who we are as an organisation - “our purpose”. Then, she worked with us to develop an actionable and targeted marketing strategy that enables us to clearly and consistently communicate who we are and the value that we provide current and prospective clients.”

David Karotkin
Managing Director, Carabiner
“New Doors helped us refine our core message and values as a practice with a unique niche, and to present our expertise and services in a simple but compelling format.”

Anthony Worm
Founder, Equitecture