BRT
BRT Consulting is an engineering practice with an 80-year history, known for its integrated, director-led approach and enduring client relationships across building services and infrastructure.
OUR SERVICES
Brand Messaging & Tone of Voice
Copywriting
Capability Statements
Graphic Design
THE CHALLENGE
BRT had a genuinely differentiated offering: a smart, considered business model and a deeply relational, director-led way of working. But it had never been captured for the purpose of communications. The team could articulate what made them different in conversation. On paper, it was another story. The depth of thinking behind their work wasn't reflected in their proposals or collateral, and they lacked consistent messaging and a capability statement that demonstrated their value and expertise across their key sectors.
HOW WE HELPED
We worked closely with the BRT team to surface what made them different, drawing out the passion and business logic already embedded in how they operate. From a strategy review process, we developed their core brand messaging and tone of voice guidelines, then carried this through into practice, capturing their projects as engaging case studies, refreshing their capability materials, and articulating their sector-specific expertise and the capability of their leadership team.
We developed BRT's core brand messaging, articulating their purpose ("we're not in the engineering game, we're in the people game"), their distinctive, integrated, director-led process, and the services that bring it to life. We translated this into polished 400-word and 100-word pitch statements ready to use across proposals, capability statements and their website.
We crafted capability statement copy from detailed interviews with each of the Directors, translating their stories and insights into concise expertise and approach statements, 250-word project descriptions, 450-word project case studies, and personality-rich bios, written for a broad audience and maximum adaptability.
We consolidated and evolved BRT’s existing brand language into a capability statement template that reflects the clarity of communication, attention to detail, and professionalism they demonstrate in their work. A document that captures where they are now, and can grow with them as their expertise and experience continue to develop.
OUTCOME
BRT Consulting now has the messaging and collateral to match both the calibre of their work and the quality of their reputation. Their brand messaging gives the team a clear, consistent way to articulate what makes them different, while the capability materials have strengthened their business development confidence and built a foundation of content that they can proudly evolve as their knowledge and business continue to grow.
"The Capability Statement New Doors produced captures our business perfectly. It's filled a hole we'd had for years, and we've put it to use straight away.
We loved working with New Doors. They understood our business well, focused on our needs, and pointed us down the right path. Sara's personable and professional approach honed in on the real issues and helped us communicate the story of what we do."
SAM THORN
Director, BRT Consulting
