Art Hanging Systems
Art Hanging Systems is Australia's leading supplier of museum-quality art display solutions, providing hanging systems, exhibition walls, lighting and storage to cultural institutions, architects and private collectors.
OUR SERVICES
Marketing Strategy
Copywriting
Website Design & Development
Capability Statements
Tender and Awards Submissions
Email Marketing Campaigns
Social Media Campaigns and Advertising
Graphic Design
THE CHALLENGE
Art Hanging Systems had built an exceptional reputation through technical expertise and deep understanding of the art world, but lacked the foundational marketing infrastructure to support ambitious growth targets. With no strategy in place for the commercial market, tender responses that were overwhelmingly technical, and no capability statements or case studies to convey the holistic solutions AHS provides, the business needed a comprehensive approach to capture opportunities across galleries, museums, healthcare, education and residential markets.
HOW WE HELPED
We developed a comprehensive marketing strategy that defined target audiences and customer journeys across key market segments, established an organising logic for AHS's value proposition, and recommended foundational marketing infrastructure including website architecture, collateral development and database management. We also created a suite of capability statements that position AHS as a solutions provider—not just a product supplier—and support more compelling tender responses.
We mapped customer journeys for key market segments, including galleries and museums, healthcare, education and residential clients. Our strategy defined short, medium and long-term marketing objectives, LinkedIn campaign approaches, and a recommended website architecture to support B2B sales.
We executed targeted LinkedIn InMail campaigns to architects and interior designers, supported by organic thought leadership content positioning James Campbell as an authority on art display solutions for high-end residential and commercial
We developed a suite of capability statements—General, Modular Wall Systems and Storage Systems—that capture AHS's holistic solutions approach, project case studies and team expertise, enabling more compelling pitches and efficient tender responses.
We developed foundational content, including copy to describe the business, project descriptions and team expertise, and we regularly assist with tailored responses for specific tender opportunities—shifting submissions from purely technical to compelling narratives that convey the 'why' and 'how'.
OUTCOME
Art Hanging Systems now has the foundational marketing infrastructure to support its growth ambitions. The capability statements position AHS as a solutions provider rather than a product distributor, while the marketing strategy provides a clear roadmap for expanding into new market segments. The LinkedIn campaigns have built valuable connections with architects and interior designers, establishing James Campbell as a trusted authority in art display solutions.
“Working with New Doors has been a great experience. I’ve appreciated the clear communication, creative input and ability to respond quickly as projects have evolved. The collaborative approach has made it easy to keep things moving and achieve strong results.”
JAMES CAMPBELL
Director, Art Hanging Systems
