PrefabAUS
prefabAUS is Australia's peak body for offsite construction and modern methods of construction, championing Smart Building as the solution to the nation's housing crisis.
OUR SERVICES
Marketing Strategy
Copywriting
Website Design & Development
Publications
Email Marketing Campaigns
Social Media Campaigns and Advertising
Graphic Design
THE CHALLENGE
As a membership organisation with finite resources, prefabAUS needed a marketing partner who could deliver the breadth of expertise required to support a rapidly growing sector. The organisation required strategic marketing capability, content creation, publication development and ongoing communications support—without the overhead of building these capabilities in-house. They needed a team that could plug in seamlessly and scale with their evolving needs.
HOW WE HELPED
We developed a comprehensive marketing strategy that repositioned the sector as "Smart Building"—an inclusive, progressive movement rather than a binary choice between traditional and modern construction. Our work spans strategic messaging frameworks for diverse audiences, ongoing content creation including social media campaigns and EDM communications, and the development of Smart Building Review, the organisation's flagship industry publication showcasing thought leadership, member achievements and policy breakthroughs.
We developed Smart Building Review, prefabAUS's flagship publication. Featuring in-depth interviews with industry leaders, policy analysis, member spotlights and international perspectives, the publication amplifies the sector's achievements while building the case for Smart Building adoption.
We create ongoing social media content that communicates prefabAUS's advocacy activities, celebrates member achievements, promotes industry events and shares thought leadership—raising the profile of Smart Building across LinkedIn and other platforms.
We developed publication and social media content for the Smart Building Industry Awards, showcasing excellence, innovation and sustainable practices across Australia's prefabricated building industry and elevating winning projects to broader audiences.
OUTCOME