About New Doors
New Doors is the marketing consultancy I built to give built environment businesses what larger companies get as standard: a senior marketing leader who understands the industry and stays accountable for outcomes.
ABOUT ME
I started in-house at Woods Bagot, then spent years freelancing directly with architects before establishing New Doors as a company. Over that time I've worked across the design and construction supply chain: architects, landscape architects, engineers, builders, developers and suppliers and developed a genuine understanding of how this industry buys, sells and wins work.
That's the gap most marketing providers can't close. A copywriter, a web developer or a social media manager can execute a task well. They can't set a strategy for a business they don't understand, and they can't be accountable for whether it worked. That's what a CMO does, fractional or not, and it's what I've been doing for built environment businesses for two decades.
Today, New Doors works with a deliberately small number of clients, so that every business I work with gets my direct attention. Where a client needs specialist skills beyond marketing strategy, such as design, development or specific channel execution, I bring in vetted specialists and manage them, so you deal with one accountable person, not a shifting bench of contractors.
A track record that speaks for itself:
Over 20 years working with architecture, engineering and construction businesses
A track record of long-standing client relationships across architecture, engineering and construction, several spanning multiple years, with consistently strong feedback on the calibre, reliability and commercial impact of the work
Long-standing relationships with industry bodies, including prefabAUS, the Association of Consulting Architects, Design Matters National, including CPD presentations and panel moderation
OUR COLLABORATORS
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Submissions Specialist
BA IntDes, MBA
Sara is a design writer and submissions strategist I collaborate with when a client needs tender or award submission support. Sara's organised, energetic and astute. She understands the industry inside out and knows precisely which people, projects and details to combine for a compelling pitch.
Sara studied architecture before switching to interior design and later completing an MBA. She found her niche writing about design, and has spent over a decade working on tenders and award submissions across a broad range of sectors including education, health care, senior living, government, retail mixed-use, and urban design.
Sara was embedded in the New Doors team for five years and continues to support on an adhoc basis. Where a client's needs call for dedicated submissions expertise, I bring Sara in directly, so you get a specialist who already understands how I work and what your business needs from a pitch.
Sara believes design has the power to improve people's lives. She sees her role as a translator, joining the dots between the valuable services her clients provide and the customers those services are for.
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Digital Marketing and Visual Design Specialist
BA Mult Arts, M Comms (Visual Design)
Maysie is a multidisciplinary designer with expertise across print and digital design, marketing, illustration, photography and branding, and a real passion for storytelling through images. She works from a freelance base, having developed characterful branding for small businesses and start-ups in the lifestyle, food and beverage industry.I bring Maysie in for design work: branding and marketing materials, client website design and publication design. Her keen eye for detail means client work comes back polished and considered, without me needing to manage every visual decision myself.
Maysie has handled brand development for New Doors clients for over six years. Some of the many projects we've worked on together include StudioBE, iDIG Group and DS Architects, spanning brand identity, capability statements and website design.
MY ETHOS
My mission is to provide unpretentious and substantive marketing consulting services, to build meaningful relationships clients and to never stop learning and developing new ways to provide value.
