Are you relying on hope, word of mouth and tendering to clients who probably aren’t aware of your business to maintain your project pipeline? Do you struggle to explain the value your business can bring to a project? You’re not alone.

Not many business leaders in this industry possess the niche marketing expertise required to have all of the answers. And nor should you. You’re busy making a valuable contribution to the built environment as an architect, landscape architect, specialist consultant, property developer or some other related product or service.

As you may have already realised, effective marketing doesn’t just happen. Marketing activities must be aligned with your business strategy and designed to help you achieve your business objectives. Knowing how to present your business competitively and where to spend your available marketing budget requires specialist expertise, analysis and planning.

At New Doors, this is what gets us excited, and what we do well. We can work with you to craft a marketing strategy that sets you up for success, through:

• Defining your business objectives;

• Defining your target audiences;

• Developing a compelling and differentiating pitch;

• Identifying how your portfolio and expertise an be leveraged to promote your business; and

• Identifying and establishing the foundational tools, systems and communications materials you need in place to support consistent and effective marketing.