Social Media Management
STRATEGY
"I know we should be posting, but between running the business and delivering projects, it just doesn't happen."
"We post occasionally, but there's no real strategy behind it — and the results show."
"We've just launched (or are relaunching) and need to build our presence from the ground up."
"We want our social media to work harder for our business development — not just fill a feed."
Sound Familiar?
For most built environment businesses, social media sits in a permanent holding pattern — important enough to think about, but never quite urgent enough to prioritise. The result is either inconsistent posting, or content that looks the part but doesn't connect with the clients you actually want to work with.
The problem isn't effort. It's that effective social media requires a clear strategic foundation, quality content, and the discipline to show up consistently — all at once. That's a lot to ask of a team focused on delivering projects.
At New Doors, social media is a tool we use to build credibility, demonstrate expertise, and keep you front of mind with the right people. We understand the built environment industry — the stakeholders, the procurement process, the buying decisions — and we know how to create content that resonates with the clients you want to reach.
How we can help
Our social media and content services are designed to work together, from strategic foundations to fully managed delivery. Each service can be engaged independently or combined for maximum impact. We provide the following services:
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For businesses ready to establish a clear social media strategy.
Before you can post effectively, you need clarity on what to say and how to say it. Our Social Media Kit defines your content pillars, tone of voice, and brand messaging — giving you and your team the tools to post with purpose. It's also the required foundation for our Content Retainers.
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For businesses seeking a reliable, consistent social media presence without the day-to-day burden.
We take social media off your plate entirely — planning, writing, designing, and scheduling your posts each quarter. Content is drawn from your existing materials and targeted interviews, ensuring every post reflects the real depth of your work.
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For businesses that need quality source material to fuel their social media and broader communications.
Great content has to come from somewhere. We interview your team and work with your existing materials to produce polished project descriptions, thought leadership articles, and news pieces — building the content library your social media presence needs to thrive.
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For businesses that want to take their message directly to the clients they most want to work with.
Go beyond posting and reach decision-makers directly. We develop your campaign strategy and messaging; our delivery partner Higher Ranking manages outreach at scale. Each campaign is precisely targeted and grows your LinkedIn network with your actual target audience.
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“It has taken many years and quite a few agencies to find the right fit for DS, and that is what we have found in Alicia and her team at New Doors - the right fit. I’ve always wanted to build DS to be a unique architectural company, and the New Doors team is the first agency to understand what makes DS DS. We’ve been working with New Doors for over two years - a testament to the high quality of their work, their commitment and keenness to work with us under tight timelines, and their ongoing contribution to growing DS.”
Peter Shreuder
Managing Director and Architect, DS Architects -
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“The New Doors team skillfully led by Alicia Brown, provides Intrapac Property with a considered, measured & experienced PR solution across the breadth of Intrapac's national portfolio. Alicia's work style is nimble, she is cognizant of pressing deadlines and performs under pressure. This is a respectful partnership that Intrapac holds in high esteem.”
Barb Munnecke
Ex National Marketing Manager, Intrapac Property -
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“Developed by the team at New Doors, our new Capability Statement is a true reflection of our values, our personality and our legacy, not to mention our expertise and experience. This is by far our best Capability Statement ever, and makes me feel very proud of who we are and what we have achieved.”
Matthew Dwyer AIA ALEP
Director and Architect, Y2 Architecture -
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“New Doors earned our trust from the outset by guiding a process that was strategic and aligned with our mission: to improve people’s lives through well designed public buildings. Alicia took the time to truly understand and articulate the essence of who we are as an organisation - “our purpose”. Then, she worked with us to develop an actionable and targeted marketing strategy that enables us to clearly and consistently communicate who we are and the value that we provide current and prospective clients.”
David Karotkin
Managing Director, Carabiner -
![Anthony Worm]()
“New Doors helped us refine our core message and values as a practice with a unique niche, and to present our expertise and services in a simple but compelling format.”
Anthony Worm
Founder, Equitecture
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