Social Media Management
STRATEGY
"I know we should be posting, but between running the business and delivering projects, it just doesn't happen."
"We post occasionally, but there's no real strategy behind it — and the results show."
"We've just launched (or are relaunching) and need to build our presence from the ground up."
"We want our social media to work harder for our business development — not just fill a feed."
Sound Familiar?
Are you relying on hope, word of mouth and For most built environment businesses, social media sits in a permanent holding pattern — important enough to think about, but never quite urgent enough to prioritise. The result is either inconsistent posting, or content that looks the part but doesn't connect with the clients you actually want to work with.
The problem isn't effort. It's that effective social media requires a clear strategic foundation, quality content, and the discipline to show up consistently — all at once. That's a lot to ask of a team focused on delivering projects.
At New Doors, social media is a tool we use to build credibility, demonstrate expertise, and keep you front-of-mind with the right people. We understand the built environment industry — the stakeholders, the procurement process, the buying decisions — and we know how to create content that resonates with the clients you want to reach.
How we can help
Our social media and content services are designed to work together, starting with the strategic foundations and scaling up to fully managed delivery. Each service can be engaged independently, or combined for maximum impact.
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“It has taken many years and quite a few agencies to find the right fit for DS, and that is what we have found in Alicia and her team at New Doors - the right fit. I’ve always wanted to build DS to be a unique architectural company, and the New Doors team is the first agency to understand what makes DS DS. We’ve been working with New Doors for over two years - a testament to the high quality of their work, their commitment and keenness to work with us under tight timelines, and their ongoing contribution to growing DS.”
Peter Shreuder
Managing Director and Architect, DS Architects -
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“The New Doors team skillfully led by Alicia Brown, provides Intrapac Property with a considered, measured & experienced PR solution across the breadth of Intrapac's national portfolio. Alicia's work style is nimble, she is cognizant of pressing deadlines and performs under pressure. This is a respectful partnership that Intrapac holds in high esteem.”
Barb Munnecke
Ex National Marketing Manager, Intrapac Property -
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“Developed by the team at New Doors, our new Capability Statement is a true reflection of our values, our personality and our legacy, not to mention our expertise and experience. This is by far our best Capability Statement ever, and makes me feel very proud of who we are and what we have achieved.”
Matthew Dwyer AIA ALEP
Director and Architect, Y2 Architecture -
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“New Doors earned our trust from the outset by guiding a process that was strategic and aligned with our mission: to improve people’s lives through well designed public buildings. Alicia took the time to truly understand and articulate the essence of who we are as an organisation - “our purpose”. Then, she worked with us to develop an actionable and targeted marketing strategy that enables us to clearly and consistently communicate who we are and the value that we provide current and prospective clients.”
David Karotkin
Managing Director, Carabiner -
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“New Doors helped us refine our core message and values as a practice with a unique niche, and to present our expertise and services in a simple but compelling format.”
Anthony Worm
Founder, Equitecture
IMPLEMENTATION
“We find it hard to implement marketing activities consistently.”
“I don’t have time to learn about social media, let alone plan, write and schedule posts.”
Sound Familiar?
We assist you to implement our marketing strategy in a way that is cost-effective, respectful of and integrated with your existing resources and capabilities. We also help businesses to implement specific campaigns or projects that would likely stretch their existing resources, plugging in specific expertise as needed.
Our team acts as your outsourced marketing swiss army knife, with a range of services to scale up or down to suit your needs.
How We Can Help
We provide expert services and support in the following areas:
Copywriting, including thought leadership, promotional articles, project descriptions, staff bios, capability statements and much more
Social media strategy and content development as well as specific campaigns
Social media advertising
Email marketing
Website design and development
Graphic design
Would you like to know more about our process, expertise and pricing model? Contact us to chat about your needs.
Our Portfolio
DS Architects
R Architecture
Y2 Architecture
Urban Core
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