StudioBE
StudioBE is an interior design practice specialising in evidence-based wellbeing design, creating human-centred environments across workplace, healthcare, education and justice sectors.
OUR SERVICES
Marketing Strategy
Copywriting
Website Design & Development
Capability Statements
Email Marketing Campaigns
Social Media Campaigns and Advertising
Graphic Design
THE CHALLENGE
After two decades working within larger practices, the StudioBE team was ready to establish their own identity. They needed to launch with a brand that captured both their rigorous research methodology and their deeply human approach to design—a combination rarely seen in the industry. The challenge was translating their unique positioning as evidence-based wellbeing design specialists into a distinctive market presence that would resonate with values-aligned clients.
HOW WE HELPED
We developed a comprehensive marketing strategy that articulated StudioBE's purpose-driven positioning and defined their service offerings across workplace, healthcare, education and justice sectors. This included developing their brand identity, tone of voice guidelines, website architecture, and foundational marketing collateral. We crafted messaging that balances poetic humanity with practical credibility—capturing their philosophy that spaces should nurture rather than diminish the human spirit.
We developed a brand identity built around the "BE" philosophy—a flexible framework that allows StudioBE to communicate their values through playful yet purposeful wordplay. From "BE curious" to "BE transformative," the identity system adapts to different contexts while maintaining a consistent, distinctive voice.
We created comprehensive tone of voice guidelines that capture StudioBE's distinctive voice—authentic and direct, poetic yet practical, inclusive and respectful, rebellious yet constructive—providing a framework for consistent communication across all touchpoints.
Our website architecture uses the "BE" philosophy throughout, with section titles like "BE Human" (About), "BE Transformative" (Services) and "BE Proven" (Portfolio), creating an immersive brand experience that differentiates StudioBE from conventional practice websites.
Visit StudioBE’s website here.
We developed a suite of sector-specific capability statements for workplace, healthcare, education and justice sectors, each structured around StudioBE's Why/How/What framework to demonstrate their evidence-based approach and measurable impact.
Our comprehensive marketing strategy defined StudioBE's target audiences, service architecture, thought leadership approach and business development priorities—providing a roadmap for establishing their position as the definitive authority on research-backed wellbeing design.
We developed a nine-week brand launch campaign across LinkedIn and Instagram, introducing StudioBE's "BE" philosophy, origin story, research partnerships, and sector expertise through a strategic mix of image posts and document-style content.
OUTCOME
StudioBE launched to market with a cohesive brand identity that captures the rare combination of academic rigour and genuine humanity that sets them apart. Their positioning as the only interior design practice that proves rather than assumes design impact gives them a distinctive market advantage, while their flexible "BE" philosophy provides endless creative possibilities for sector-specific communications.
“New Doors is a brilliant strategic marketing and branding company that truly captures the essence of a team and guides them along a clear, core path. Through our work with Alicia, we realised that our values were driven by social impact more than we had appreciated. Her insights highlighted just how central this is, and we have since focused our efforts in this area, work that is not only deeply fulfilling for our partners but also energises and inspires our much-loved team.”
SONJA DURIC
Director, StudioBE
