ARCHITECTURE MATTERS
Architecture Matters is an architecture practice directed by Anthony Quigley and Anthony Gionfriddo, who pride themselves in designing buildings that matter for people that matter.
OUR SERVICES
Marketing Strategy
Copywriting
Website Design & Development
Email Marketing
Graphic Design
THE CHALLENGE
When Architecture Matters approached New Doors, their branding and website were a decade old and did not represent the professionalism and achievements of this growing practice.
HOW WE HELPED
We assisted the practice in developing compelling language and brand identity that conveyed their design philosophy and approach. We also undertook planning, copywriting, user experience design and development of their website.
Reflecting their creative pragmatism, the brand identity is punchy and minimalist, contrasting black and white against a pop of yellow, referencing the architecture industry’s ubiquitous rolls of yellowtrace. Here we see it applied to stationary and a client email.
OUTCOMES
The website presents the practice, its services and its extensive portfolio of projects in an easy-to-navigate format with project pages integrating descriptive text, still images and video in an engaging and dynamic manner. The practice and services page now provides a sense of the depth and breadth of the team and the expertise they can bring to each project.
View Architecture Matters website here
As a practice that prefers to maintain their marketing and communications in-house, we developed a step-by-step writing guide for their project pages and ensured that the website was designed for ease of use by their own team.
"We really appreciated New Doors' expertise and guidance in delivering a really good looking, well-structured and well-functioning (and fast) site."
ANTHONY GIONFRIDDO
Director, Architecture Matters
